Suncorp’s Olivia Panzic seizes opportunity to learn from world’s biggest start-ups
2 December 2019
Suncorp’s Olivia Panzic has recently returned from a whirlwind trip to Silicon Valley, San Francisco to learn from some of the world’s biggest and most innovative start-ups.
A key learning was around the nature of culture being identified rather than created, Olivia says.
“Pauly Ting, a CEO Coach, said you need to address your issues, before they scale and turn into your culture. What he meant was that like children inheriting behaviours from their parents, employees inherit the traits and behaviours a founder brings into your company, and this becomes your company culture.”
The focus was around authenticity culture rather than brand culture. Consumers know if you’re building a brand that doesn’t align with your core values as a company.
“Gone are the days where you could pump money into flashy advertising to create a brand, people want to know what you stand for,” Olivia says.
A mark of success among the founders was an awareness of their own shortcomings.
“These founders were successful not because they are amazing at everything, but rather they understand what they are amazing at and what they are not, and they lease out those gaps and weaknesses to others first,” Olivia says.
The result, she says, is a highly engaged workforce, with companies competing fiercely for talent and talented candidates picking who they want to work for. After a week in Silicon Valley, Olivia returned with a treasure trove of learnings to share with her colleagues at Suncorp.
“The Startmate Fellowship has definitely been one of the most rewarding professional experiences I have had the opportunity to take part in. There is a lot we can learn from start ups and I’m looking forward to applying my learnings to progress our Suncorp purpose of creating a better today for our customers.”
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