Business growth: The sum of its parts
By Campbell Mitchell, Executive General Manager Customer Experience
28 August 2017
Suncorp New Zealand is here to partner with its business customers, to cover their risks so they can focus on becoming more successful in what they do.
Growth is an important metric, but it’s the sum of several parts.
Our recent From Risk to Reward research showed that 61% of New Zealand businesses are either actively growing or looking to grow. But 78% of businesses also believe that work-life balance is more important than growth.
Next, your customers.
Fundamentally, growth is about connecting the products or services your business produces to a customer need and delivering solutions for that need.
Building resilience in the face of risk
The key to business resilience is to understand the future trends and risks that your business is facing, and make sure that you’re prepared for them.
Whether that’s through diversifying your offering, future-proofing your distribution lines, or even taking out insurance, understanding future trends and risks can help your business be more successful.
To help New Zealand businesses grow and succeed, we need to look beyond the bottom line and assess how our businesses are performing to achieve the kind of success we want.
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